It’s common knowledge nowadays that indoor air quality is a serious health concern. Doctors and industry officials say that indoor air pollution is generally worse than outdoor. Respiratory problems, migraines and compromised immune systems are some of the risks here.

Surprisingly, it’s not just gas-powered appliances that can inject CO, NO2 and VOC’s (volatile organic compounds) into the air, it’s also building and finishing materials (among other sources). Insulation, flooring, finishes and adhesives all off-gas, and if they contain VOC’s, it can be harmful. Thankfully, the construction industry is becoming more aware. Low-VOC and no-VOC products that limit or prevent harmful off-gassing are becoming more popular.

lauzon white oak beachwood
Lauzon’s Genius

Being the innovative Canadian hardwood flooring manufacturer that they are, Lauzon has designed a product that goes one step further—it actively cleans the air. It’s called Pure Genius, and it is as the name suggests. Get this: an air-purifying agent lies dormant in the hardwood’s finish until it is activated by light. It is then released and circulated by the natural movement of air throughout your home. Like little guardians, the Pure Genius nano-particles roam about your home, decomposing toxic contaminants and converting them into harmless water and carbon dioxide.

Really? Really.

Taking Formaldehyde as an example of a toxic contaminent, Pure Genius can reduce its levels by up to 85% in 30 days. It is also effective against gases, allergens and bacteria, helping prevent allergies and asthma, as well as potentially carcinogenic emissions. It doesn’t let up either. For as long as the floor is in your home, it continues its purifying process. Want proof of its efficacy?

indoor air up to 85% cleaner
breathe logo
Breathe Deep

All in all, a Pure Genius floor is a great addition to a clean air home. Along with proper ventilation, gas-powered appliance maintenance and an awareness of toxic cleaners and products, Pure Genius will help keep your air clean and healthy to breathe.

Pure Genius is available on most products in Lauzon’s Designer and Ambiance collections.

Conclusion

If you have any questions about Lauzon’s Pure Genius collection and how to integrate cleaner flooring materials into your home, send us an email or give us a call. Better yet, if you live in Calgary and you’re in the flooring market, stop by our showroom at 525 58th Aveue SE. The Floorscapes team has as much experience as we do passion: combined, we have over 150 years in the world of Calgary flooring. We offer our knowledge, our expertise and our aesthetic sensibility in order to help you create a space that you will love.

Written by guest author Eric Osborne.

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Motivated by our love for homes and tasteful, artful design. With an eye for both practicality and aesthetics, we endeavour to contribute to the creation of well-lived in and appreciated homes.

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