There’s a reason wool is such a desirable textile. Its insulating abilities are second to none, it is very light, durable and its finer strains are especially beautiful and soft to the touch. For about 8,000 years wool has been used as a choice material for clothing, blankets, carpets and upholstery.
Despite the invention of many great synthetics in the last 50 years, wool’s popularity hasn’t waned. We see wool all over the world of outdoor adventuring, where merino wool clads the most rugged mountaineers and explorers. In the world of fashion and home decoration, wool has a sense of timelessness and will forever be associated with warmth and comfort. The same is true in the world of flooring, where wool is prize material for carpet. Why? Because it is natural, pleasingly tactile, an excellent insulator and has a luxurious aura about it.